![]() There are many ways of analysing qualitative data and a number of approaches were considered such as hermeneutics, content analysis and semiotics (Myers, 1997). They argue that data collection and data analysis should overlap to allow for flexibility in data collection procedures so that the researcher remains open to new ideas or patterns which may emerge. While Miles and Huberman (1984) describe data analysis as consisting of three concurrent activities - data reduction refers to the process of selecting, simplifying, abstracting and transforming the new case data. Spradley (1979) refers to analysis as a systematic examination of something to determine its parts, the relationship among parts, and their relationship to the whole. The process of data analysis in qualitative research involves working with data, organising it, breaking it down, synthesising it, searching for patterns, discovering what is important and what is to be learned, and deciding what you will tell others (Bogdan and Biklen, 1982). The analysis of the case study is done in pursuant to guidance provided by many scholars in this field, (such as Glaser, 1978 Glaser and Strauss, 1967 Lofland and Lofland, 1984 and Taylor and Bogdan, 1984). Qualitative analysis provides an opportunity for the researcher to gain information and gather insights that may be overlooked with traditional data analysis techniques. It not only generates large amount of data, but it generates data in a non standard format which makes analysis problematic (Turner, 1983). Qualitative studies tend to produce large amounts of data that are not readily amenable to mechanical manipulation, analysis and data reduction (Yin, 1984). One of the main problems of conducting interpretive qualitative research is to decide an appropriate starting point for the research, and the basic framework within which the data will be collected and analysed. Keywords: grounded theory interpretive case study data collection data analysis qualitative quantitative ![]() The paper discusses grounded theory method and provides guidance for the use of the method in interpretive studies. In this paper the authors present a practical application and illustrate how grounded theory method was applied to an interpretive case study research. ![]() For those who already have experience in the use of the method the paper provides further much needed discussion arising out of the method's adoption in the IS field. The objective of this paper is to provide insight for the novice researcher and the experienced researcher coming to grounded theory for the first time. However, this distinction is not clear-cut in qualitative research. In quantitative research, it is possible to make a clear distinction between gathering and analysing data. Abstract: When encountering qualitative research for the first time, one is confronted with both the number of methods and the difficulty of collecting, analysing and presenting large amounts of data. ![]()
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